At any given day in New York City or London, there are 200+ networking events on the single topic of entrepreneurship, tech & startups. 200 events that compete for eyeballs and attention. That’s each day, every day. Over the year, that’s over 73,000 events in one city alone.
With audiences maturing quickly on social media, evolving trends in digital marketing as well as brand new event technologies available, there is a lot of uncertainty amongst event marketers and event professionals.
We’ve asked Alisa Arakelian, Event Manager at Founders Alliance, the leading network and community for Swedish entrepreneurs and startups, on the future of event marketing and what 2018 might look like.