Whether you’re planning your annual flagship conference, a series of corporate events, or anything in between, the right content strategy is an important success factor.

Creating content on social media and email marketing can help you get butts to seats, but there's plenty to be said about adding a blog to your overall strategy. 

Building out a blog for your event can help you develop a loyal audience and collect and invaluable email list, both of which will contribute to greater event attendance in the future.

In the last part of our Event Marketing on LinkedIn series we interviewed Ana Wolsztajn, a brand strategist who has worked with some of the most prominent event organizers in Europe including SaaStock, Pioneers, Slush (via Startup Sesame), SingularityU, and Socialbakers.

You'll learn more about Ana's personal LinkedIn journey, why storytelling is important, and how LinkedIn video can help you increase engagement and make your event brand stand out.

Ready? Ready.

Marketing is getting trickier by the second. If you’re feeling nostalgic for the days when you could throw up a banner ad and see actual conversions, you’re not alone.

It's time to grow your personal brand & event...

Over the past month, the Swoogo team interviewed some of the best corporate event marketers on how they use LinkedIn to promote their events online. 

The result?

Email marketing is dead, right? WROOOONNG.

In the second part of our Event Marketing on LinkedIn Series, we sat down with Britta Schellenberg, the VP of Brand Marketing at Brightcove, to chat:

• Starting your personal LinkedIn journey
• Using Paid vs. Personal status updates
• Examples of content that works for promoting the event
• Why being authentic should be your single most-important focus when using LinkedIn as a channel

Britta shares her actionable insights & drops some really cool tips on event promotion via LinkedIn— the kind of content we all dig & ❤️

Sip some hot cocoa, lean back, and enjoy this delicious post.

(No time? Scroll down to skip to the video interview)

With thousands of resources, checklists, and reviews available online, choosing event registration software should be a walk in the park. 

In reality, your new event software has to be a perfect fit for your overall event marketing strategy— and finding the glass slipper for your event Cinderella isn't always an easy task, no matter how much time you've spent reading websites and reviews. 

When you factor in convincing your boss you've made the right choice for your company's overall goals and budget, it turns out picking your new software partner isn't as simple as it sounds (we know, we were bummed too).

The price is usually the biggest factor, but there are a few other key pieces of info your boss will probably need before signing off on your choice. We laid out a few questions they might hit you with so you can be prepared to defend your pick. 

Growing an event series from scratch on LinkedIn with ZERO paid media budget sounds totally crazy, right? This case study proves it isn't.

Kicking off our first episode of "Event Marketing on LinkedIn," we interviewed Tim Queen, inbound marketing strategist and self-made founder and creator of VIVID TALKS.

We're taking a deep dive into how Tim uses LinkedIn as his go-to channel for growing his monthly networking event series and how he grows his LinkedIn following every day— to the 28,107 followers it has today.

Marketers believe in events.

Let’s start by getting all our cards out on the table: events f*cking suck.