Tips for data-driven event professionals

Swoogo is growing fast! We're happy to introduce you to our two new team members, who are all very excited to help put a smile on your face each and every day. Let's meet Carmen & Gwinn!

Yay, we've completed the first step of becoming a fully certified HubSpot Connect integrator and this will bring you a lot of benefits to you as a user of both solutions, HubSpot and Swoogo.

Stephanie Cartin is the founder of Social Fly, one of New York's leading influencer and social media agencies. We're incredibly excited about this interview. Keep reading and learn why social media is your number 1 tool to grow your events. 

We’re excited to bring you a guest post from our super cool partners at Appocalypsis.com, a lead generation & conversion optimisation tool perfectly suited for event marketers and that plays nicely with Swoogo. Authored by Vicky Dallas, Founder & CEO, this post will give you some ideas how you can drive additional leads and conversion with event marketing widgets like chatbots, countdown timers and viral giveaways. 

INTRODUCTION:

Event Marketers often go a bit wobbly when they hear the word accessibility. They envision monochrome designs, super-sized letters and boring text-only event websites. Don't worry, the reality is that accessibility is simply a key part of a great user experience. 

If you have (or might have) attendees who have special accessibility requirements and want to create a user-friendly event website, this post is for you. 

You feel morally responsible to ensure your event website experience is equally great for those less able. But you don't have to go over board. You're busy, we get it!

Here are 9 useful and incredibly easy-to-implement tips for you to try straight away. 

The Swoogo team is super excited to share some amazing news with our wonderful clients and prospects. After a very successful 2017, we're starting 2018 on a high note! 

The team at FinancesOnline, the leading software review platform for SaaS, awarded our online event registration software in two categories, the Rising Star award for 2018 and the prestigious Great User Experience award for best event management software.

Event Technology provides an unlimited number of possibilities for event professionals to monitor costs, enhance collaboration, cut out human errors, ease networking and save time. 

Together with our friends at Maximillion Event Creators, we've created this handy infographic which sums up industry stats, event technology trends & use cases.

Quora is a great place for event professionals to hang out. 

The social network helps you find answers to all things event marketing, event planning & event management in general. You can ask questions and people answer. Super simple! You can also use Quora to build out your personal brand. Yes, you can even generate new leads for your (events) business.

The downside? It takes some time to find the best questions on Quora you can contribute to. That's where this blog post can become handy. Why? 

Because we've curated the Top 13 Event Marketing Tips from Quora Experts for you, so you don't have to wade through Quora yourself.

Designing your event website can be difficult to master.

Many event profs still struggle when it comes to creating an event website that looks great, gives your audience what they're looking for and focuses on conversion and increased registrations. 

At any given day in New York City or London, there are 200+ networking events on the single topic of entrepreneurship, tech & startups. 200 events that compete for eyeballs and attention. That’s each day, every day. Over the year, that’s over 73,000 events in one city alone.

With audiences maturing quickly on social media, evolving trends in digital marketing as well as brand new event technologies available, there is a lot of uncertainty amongst event marketers and event professionals.

We’ve asked Alisa Arakelian, Event Manager at Founders Alliance,  the leading network and community for Swedish entrepreneurs and startups, on the future of event marketing and what 2018 might look like.