With thousands of resources, checklists, and reviews available online, choosing event registration software should be a walk in the park. 

In reality, your new event software has to be a perfect fit for your overall event marketing strategy— and finding the glass slipper for your event Cinderella isn't always an easy task, no matter how much time you've spent reading websites and reviews. 

When you factor in convincing your boss you've made the right choice for your company's overall goals and budget, it turns out picking your new software partner isn't as simple as it sounds (we know, we were bummed too).

The price is usually the biggest factor, but there are a few other key pieces of info your boss will probably need before signing off on your choice. We laid out a few questions they might hit you with so you can be prepared to defend your pick. 

Growing an event series from scratch on LinkedIn with ZERO paid media budget sounds totally crazy, right? This case study proves it isn't.

Kicking off our first episode of "Event Marketing on LinkedIn," we interviewed Tim Queen, inbound marketing strategist and self-made founder and creator of VIVID TALKS.

We're taking a deep dive into how Tim uses LinkedIn as his go-to channel for growing his monthly networking event series and how he grows his LinkedIn following every day— to the 28,107 followers it has today.

Marketers believe in events.

Let’s start by getting all our cards out on the table: events f*cking suck.

Got some leftover event budget to spend on more event tech? We have some seriously genius ideas to help you out (if we do say so ourselves).

Having money left to spend can feel too good to be true. Maybe you just saved a huge chunk by swapping your event software over to Swoogo (#shamelessplug), or maybe you got some extra cash to spend by saving on other big ticket items. No matter how you got it, here are some smart ways to spend that leftover event budget:

Your event registration software should be your best buddy, right?

When you're spending a lot of time with a product, it helps if it's your friend. Plus, if things turn stressful or hectic you want something by your side you can trust and rely on. 

Conversely, choosing the wrong registration partner can turn managing your event into your worst nightmare, like a knife-wielding Freddy Kruger invading your dreams while you sleep (Okay, maybe that's a little dramatic) (MAYBE).

When it comes to choosing your registration and event marketing partner, it can be hard to know exactly what to look for— especially if you're among the 10% of marketers who haven't used event registration software before (who are you? We're fascinated). 

Even if you're already using a software tool and are looking to make a change, you may not realize where your current product is falling short, and what you can look for in the next one. 

New tax regulations? Didn't we just have this GDPR thing going on?

GDPR scared the event marketing world and now you're worried that another new regulation might impact the way you run your events? Don't be. The new regulation is brand new and we spent some time to find out everything there is to it so you don't have to. 

"But you are an event software company?"

Yes we are. In fact, we know Jack about the new US sales tax rulings and regulations. Sometimes, you need some experts in your life. And that's why we brought in Stephen Cummings, our own accountant, who runs Nomad Financial, a financial company dedicated to helping start-ups like Swoogo.

Paper registration forms and hand-scribbled RSVPs sent via fax are so 1990, don't you think?

Not surprisingly, the most commonly used event technology among forward-thinking event professionals is event registration software. In fact, 85% of Eventprofs are using event registration software for their events according to a research from Event Manager Blog.

Read on to get a honest view on how to select a vendor you can feel comfortable enough around to binge-watch Netflix with. (or scroll down to the conclusion if you're short on time)

Elizabeth Glau is an experienced event professional turned product marketing manager at event tech startup Sciensio. She is passionate about event experiences that create strong emotional connections.  She designs events that integrate the participants' whole selves. In episode #4 of our #EventProfs series, Elizabeth talks about human centered event design, AI chatbots & attendee engagement.

If you're one of the planners who have bookmarked the tech section of Event Manager Blog or you've been following the likes of Corbin Ball and Dahlia El Gazzar, you're clearly an event technology expert. 

But have you ever asked yourself what's the next big thing in event tech, what's here to stay and what's just a fad? This article explores the differences and shows you how event tech trends can influence your vendor selection.