Tips for data-driven event professionals

How to Use Scarcity in Event Marketing (Without Screwing It Up)

Posted by Carsten Pleiser on Nov 29, 2017 1:50:16 PM

Interested in boosting your customer's desire to attend your event?

The psychology of scarcity, an interesting quirk in human behaviour, may hold the secret for you to achieving this. 

Creating scarcity in your event marketing can be a powerful tactic to increase your conversion for registrations.

But why is that? How can you and should you use it? What are the limitations?

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Tags: event marketing

5 Reasons Personalized Event Marketing Will Get You More Attendees

Posted by Leonora Valvo on Nov 21, 2017 12:41:02 PM

Do you always take a step back and put yourself in the customer's shoes when creating your event marketing campaigns?

Too often we are too focused on meeting deadlines, getting more attendees onto our seats & ticking things off our to-do lists. We have to many things on our plate in the lead-up to the event.

Frankly, it can be tempting to make as much of the process "one size fits all" as possible.

Don't worry, you're not alone. We've been there and done that.

In fact, a Hubspot survey revals, 43% of event attendees feel that events marketed to them are not relevant to their needs (Click to Tweet!)

While that may have been acceptable several years ago, your customers have become accustomed to a little more ‘you get me -- you really, really get me’ in their marketing.

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Tags: event tech, eventprofs, event marketing

Why we think Net Neutrality is the

Posted by Leonora Valvo on Jul 12, 2017 12:23:08 PM

Well, you're on the Internet, which means by now you've probably read 10 trillion blog posts, articles and tweets about the FCC and Trump administration's plan to roll back Title II, or net neutrality.

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Tags: event tech

Success Story: Digital Content Next

Posted by Leonora Valvo on May 31, 2017 6:08:47 PM

"One of my favorite things about Swoogo is its ease-of-use. It’s elegantly designed and user-friendly -- from the reports dashboard to how easy it is to create and edit event sites on-the-fly. It feels like this was created by people who really understand the challenges of creating, managing and marketing events!"

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Tags: case studies, success story

Event Mobile Apps 3.0

Posted by Leonora Valvo on Apr 7, 2017 11:10:28 AM

By Leonora Valvo, Director, Swoogo

Reading bits and pieces of announcements, news alerts, etc about mobile apps today. Most are highlighting the tricks, tips and games offered to gain ‘mobile adoption’. I have for some time wondered if event organizers are really getting value out of this second difficult task of driving audience. After all, the most significant effort is on getting people to come to the event in the first place!

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Tags: event apps, event tech, events, eventprofs, mobile apps