It's time to grow your personal brand & event...

Over the past month, the Swoogo team interviewed some of the best corporate event marketers on how they use LinkedIn to promote their events online. 

The result?

Email marketing is dead, right? WROOOONNG.

In the second part of our Event Marketing on LinkedIn Series, we sat down with Britta Schellenberg, the VP of Brand Marketing at Brightcove, to chat:

• Starting your personal LinkedIn journey
• Using Paid vs. Personal status updates
• Examples of content that works for promoting the event
• Why being authentic should be your single most-important focus when using LinkedIn as a channel

Britta shares her actionable insights & drops some really cool tips on event promotion via LinkedIn— the kind of content we all dig & ❤️

Sip some hot cocoa, lean back, and enjoy this delicious post.

(No time? Scroll down to skip to the video interview)

With thousands of resources, checklists, and reviews available online, choosing event registration software should be a walk in the park. 

In reality, your new event software has to be a perfect fit for your overall event marketing strategy— and finding the glass slipper for your event Cinderella isn't always an easy task, no matter how much time you've spent reading websites and reviews. 

When you factor in convincing your boss you've made the right choice for your company's overall goals and budget, it turns out picking your new software partner isn't as simple as it sounds (we know, we were bummed too).

The price is usually the biggest factor, but there are a few other key pieces of info your boss will probably need before signing off on your choice. We laid out a few questions they might hit you with so you can be prepared to defend your pick. 

Growing an event series from scratch on LinkedIn with ZERO paid media budget sounds totally crazy, right? This case study proves it isn't.

Kicking off our first episode of "Event Marketing on LinkedIn," we interviewed Tim Queen, inbound marketing strategist and self-made founder and creator of VIVID TALKS.

We're taking a deep dive into how Tim uses LinkedIn as his go-to channel for growing his monthly networking event series and how he grows his LinkedIn following every day— to the 28,107 followers it has today.

Marketers believe in events.

Let’s start by getting all our cards out on the table: events f*cking suck.

Got some leftover event budget to spend on more event tech? We have some seriously genius ideas to help you out (if we do say so ourselves).

Having money left to spend can feel too good to be true. Maybe you just saved a huge chunk by swapping your event software over to Swoogo (#shamelessplug), or maybe you got some extra cash to spend by saving on other big ticket items. No matter how you got it, here are some smart ways to spend that leftover event budget:

Your event registration software should be your best buddy, right?

When you're spending a lot of time with a product, it helps if it's your friend. Plus, if things turn stressful or hectic you want something by your side you can trust and rely on. 

Conversely, choosing the wrong registration partner can turn managing your event into your worst nightmare, like a knife-wielding Freddy Kruger invading your dreams while you sleep (Okay, maybe that's a little dramatic) (MAYBE).

When it comes to choosing your registration and event marketing partner, it can be hard to know exactly what to look for— especially if you're among the 10% of marketers who haven't used event registration software before (who are you? We're fascinated). 

Even if you're already using a software tool and are looking to make a change, you may not realize where your current product is falling short, and what you can look for in the next one. 

New tax regulations? Didn't we just have this GDPR thing going on?

GDPR scared the event marketing world and now you're worried that another new regulation might impact the way you run your events? Don't be. The new regulation is brand new and we spent some time to find out everything there is to it so you don't have to. 

"But you are an event software company?"

Yes we are. In fact, we know Jack about the new US sales tax rulings and regulations. Sometimes, you need some experts in your life. And that's why we brought in Stephen Cummings, our own accountant, who runs Nomad Financial, a financial company dedicated to helping start-ups like Swoogo.