Tips for data-driven event professionals

Swoogo Scoops Two 2018 Awards For Event Registration Software From Business Software Directory

Posted by Carsten Pleiser

The Swoogo team is super excited to share some amazing news with our wonderful clients and prospects. After a very successful 2017, we're starting 2018 on a high note! 

The team at FinancesOnline, the leading software review platform for SaaS, awarded our online event registration software in two categories, the Rising Star award for 2018 and the prestigious Great User Experience award for best event management software.

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How to Use Event Technology to be a Better Event Planner [Infographic]

Posted by Carsten Pleiser

Event Technology provides an unlimited number of possibilities for event professionals to monitor costs, enhance collaboration, cut out human errors, ease networking and save time. 

Together with our friends at Maximillion Event Creators, we've created this handy infographic which sums up industry stats, event technology trends & use cases.

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Tags: Event Technology

Top 13 Event Marketing Tips From Quora Experts (+ 2 Funny Ones)

Posted by Carsten Pleiser

Quora is a great place for event professionals to hang out. 

The social network helps you find answers to all things event marketing, event planning & event management in general. You can ask questions and people answer. Super simple! You can also use Quora to build out your personal brand. Yes, you can even generate new leads for your (events) business.

The downside? It takes some time to find the best questions on Quora you can contribute to. That's where this blog post can become handy. Why? 

Because we've curated the Top 13 Event Marketing Tips from Quora Experts for you, so you don't have to wade through Quora yourself.

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Tags: Event Marketing Tips

15 Things You're Doing Wrong With Your Event Website Design

Posted by Carsten Pleiser

Designing your event website can be difficult to master.

Many event profs still struggle when it comes to creating an event website that looks great, gives your audience what they're looking for and focuses on conversion and increased registrations. 

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Tags: Event Website Tips

Event Marketing in 2018: An interview with Alisa Arakelian of Founders Alliance

Posted by Carsten Pleiser

At any given day in New York City or London, there are 200+ networking events on the single topic of entrepreneurship, tech & startups. 200 events that compete for eyeballs and attention. That’s each day, every day. Over the year, that’s over 73,000 events in one city alone.

With audiences maturing quickly on social media, evolving trends in digital marketing as well as brand new event technologies available, there is a lot of uncertainty amongst event marketers and event professionals.

We’ve asked Alisa Arakelian, Event Manager at Founders Alliance,  the leading network and community for Swedish entrepreneurs and startups, on the future of event marketing and what 2018 might look like.

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Tags: Event Marketing Tips, Expert Opinions

How to Use Scarcity in Event Marketing (Without Screwing It Up)

Posted by Carsten Pleiser

Interested in boosting your customer's desire to attend your event?

The psychology of scarcity, an interesting quirk in human behaviour, may hold the secret for you to achieving this. 

Creating scarcity in your event marketing can be a powerful tactic to increase your conversion for registrations.

But why is that? How can you and should you use it? What are the limitations?

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Tags: Event Marketing Tips

5 Reasons Personalized Event Marketing Will Get You More Attendees

Posted by Leonora Valvo

Do you always take a step back and put yourself in the customer's shoes when creating your event marketing campaigns?

Too often we are too focused on meeting deadlines, getting more attendees onto our seats & ticking things off our to-do lists. We have to many things on our plate in the lead-up to the event.

Frankly, it can be tempting to make as much of the process "one size fits all" as possible.

Don't worry, you're not alone. We've been there and done that.

In fact, a Hubspot survey revals, 43% of event attendees feel that events marketed to them are not relevant to their needs (Click to Tweet!)

While that may have been acceptable several years ago, your customers have become accustomed to a little more ‘you get me -- you really, really get me’ in their marketing.

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Tags: Event Technology, EventProf Interviews, Event Marketing Tips

Why we think Net Neutrality is the bomb.com.co.net.gov.co.uk

Posted by Leonora Valvo

Well, you're on the Internet, which means by now you've probably read 10 trillion blog posts, articles and tweets about the FCC and Trump administration's plan to roll back Title II, or net neutrality.

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Tags: Event Technology

Success Story: Digital Content Next

Posted by Leonora Valvo

"One of my favorite things about Swoogo is its ease-of-use. It’s elegantly designed and user-friendly -- from the reports dashboard to how easy it is to create and edit event sites on-the-fly. It feels like this was created by people who really understand the challenges of creating, managing and marketing events!"

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Tags: Case Studies, Success Stories

Event Mobile Apps 3.0

Posted by Leonora Valvo

By Leonora Valvo, Director, Swoogo

Reading bits and pieces of announcements, news alerts, etc about mobile apps today. Most are highlighting the tricks, tips and games offered to gain ‘mobile adoption’. I have for some time wondered if event organizers are really getting value out of this second difficult task of driving audience. After all, the most significant effort is on getting people to come to the event in the first place!

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Tags: Event Apps, Event Technology, Events, EventProf Interviews, Mobile Apps