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How Event Tech Trends Influence Your Vendor Selection

Posted by Michael Sabani

If you're one of the planners who have bookmarked the tech section of Event Manager Blog or you've been following the likes of Corbin Ball and Dahlia El Gazzar, you're clearly an event technology expert. 

But have you ever asked yourself what's the next big thing in event tech, what's here to stay and what's just a fad? This article explores the differences and shows you how event tech trends can influence your vendor selection.

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Tags: Event Technology, Event Tech

Event Personalization: 5 Ways How Swoogo Can Help

Posted by Carsten Pleiser
Netflix and Amazon are raising the bar when it comes to personalized marketing. 
 
"Jeff, You Might Also Like..."  suggestions and hyper-targeted email marketing campaigns are increasing the brand experience for everyone. And y our event attendees are expecting nothing less when they encounter your brand at your event. 
 
"Okay...I get this!" Everyone is talking about event personalization. Tell me more on how to actually do it...!
 
In our recent article on why personalized event marketing will get you more attendees we just covered some of the basics. Today, we'll show you how to actually do it, so read on:
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Tags: Event Personalization, Event Technology

How to Use Event Technology to be a Better Event Planner [Infographic]

Posted by Carsten Pleiser

Event Technology provides an unlimited number of possibilities for event professionals to monitor costs, enhance collaboration, cut out human errors, ease networking and save time. 

Together with our friends at Maximillion Event Creators, we've created this handy infographic which sums up industry stats, event technology trends & use cases.

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Tags: Event Technology

5 Reasons Personalized Event Marketing Will Get You More Attendees

Posted by Leonora Valvo

Do you always take a step back and put yourself in the customer's shoes when creating your event marketing campaigns?

Too often we are too focused on meeting deadlines, getting more attendees onto our seats & ticking things off our to-do lists. We have to many things on our plate in the lead-up to the event.

Frankly, it can be tempting to make as much of the process "one size fits all" as possible.

Don't worry, you're not alone. We've been there and done that.

In fact, a Hubspot survey revals, 43% of event attendees feel that events marketed to them are not relevant to their needs (Click to Tweet!)

While that may have been acceptable several years ago, your customers have become accustomed to a little more ‘you get me -- you really, really get me’ in their marketing.

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Tags: EventProf Interviews, Event Marketing Tips, Event Technology

Why we think Net Neutrality is the bomb.com.co.net.gov.co.uk

Posted by Leonora Valvo

Well, you're on the Internet, which means by now you've probably read 10 trillion blog posts, articles and tweets about the FCC and Trump administration's plan to roll back Title II, or net neutrality.

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Tags: Event Technology

Event Mobile Apps 3.0

Posted by Leonora Valvo

By Leonora Valvo, Director, Swoogo

Reading bits and pieces of announcements, news alerts, etc about mobile apps today. Most are highlighting the tricks, tips and games offered to gain ‘mobile adoption’. I have for some time wondered if event organizers are really getting value out of this second difficult task of driving audience. After all, the most significant effort is on getting people to come to the event in the first place!

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Tags: Event Apps, Event Technology, Events, EventProf Interviews, Mobile Apps