Do you always take a step back and put yourself in the customer's shoes when creating your event marketing campaigns?
Too often we are too focused on meeting deadlines, getting more attendees onto our seats & ticking things off our to-do lists. We have to many things on our plate in the lead-up to the event.
Frankly, it can be tempting to make as much of the process "one size fits all" as possible.
Don't worry, you're not alone. We've been there and done that.
In fact, a Hubspot survey revals, 43% of event attendees feel that events marketed to them are not relevant to their needs (Click to Tweet!)
While that may have been acceptable several years ago, your customers have become accustomed to a little more ‘you get me -- you really, really get me’ in their marketing.