Elizabeth Glau is an experienced event professional turned product marketing manager at event tech startup Sciensio. She is passionate about event experiences that create strong emotional connections. She designs events that integrate the participants' whole selves. In episode #4 of our #EventProfs series, Elizabeth talks about human centered event design, AI chatbots & attendee engagement.
Becky Dempsey is a Senior Project Manager for Primary Live having worked for the company since 2014. Becky's work focuses on event logistics, technology & business systems. She's a passionate dancer and believes that increased event personalisation is the future of events. Read on to learn how Becky and her company use personalisation at their events.
Stephanie Cartin is the founder of Social Fly, one of New York's leading influencer and social media agencies. We're incredibly excited about this interview. Keep reading and learn why social media is your number 1 tool to grow your events.
Do you always take a step back and put yourself in the customer's shoes when creating your event marketing campaigns?
Too often we are too focused on meeting deadlines, getting more attendees onto our seats & ticking things off our to-do lists. We have to many things on our plate in the lead-up to the event.
Frankly, it can be tempting to make as much of the process "one size fits all" as possible.
Don't worry, you're not alone. We've been there and done that.
While that may have been acceptable several years ago, your customers have become accustomed to a little more ‘you get me -- you really, really get me’ in their marketing.
By Leonora Valvo, Director, Swoogo
Reading bits and pieces of announcements, news alerts, etc about mobile apps today. Most are highlighting the tricks, tips and games offered to gain ‘mobile adoption’. I have for some time wondered if event organizers are really getting value out of this second difficult task of driving audience. After all, the most significant effort is on getting people to come to the event in the first place!