Your event registration software should be your best buddy, right?
When you're spending a lot of time with a product, it helps if it's your friend. Plus, if things turn stressful or hectic you want something by your side you can trust and rely on.
Conversely, choosing the wrong registration partner can turn managing your event into your worst nightmare, like a knife-wielding Freddy Kruger invading your dreams while you sleep (Okay, maybe that's a little dramatic) (MAYBE).
When it comes to choosing your registration and event marketing partner, it can be hard to know exactly what to look for— especially if you're among the 10% of marketers who haven't used event registration software before (who are you? We're fascinated).
Even if you're already using a software tool and are looking to make a change, you may not realize where your current product is falling short, and what you can look for in the next one.