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Events are Garbage. Here's How to Create Experiences.

Posted by Molly Falco

 

Let’s start by getting all our cards out on the table: events f*cking suck.

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Tags: Event Personalization, Event Marketing Tips, Event Planning

Events for Event Marketers July 2018

Posted by Carsten Pleiser

It's July, #EventProfs, and time to focus on some personal development, right? Staying abreast of event marketing trends when you're busy running and marketing your events is hard. But with the summer season peaking, grab a Pina Colada and your diary and block out some YOU time to help you become an even more awesome event marketer.

Whatever your goal, these 6 events for event marketers should definitely be on your radar. 

And here's why:

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Tags: Event Marketing Tips

How to Drive Registrations With Event Marketing Widgets?

Posted by Carsten Pleiser

We’re excited to bring you a guest post from our super cool partners at Appocalypsis.com, a lead generation & conversion optimisation tool perfectly suited for event marketers and that plays nicely with Swoogo. Authored by Vicky Dallas, Founder & CEO, this post will give you some ideas how you can drive additional leads and conversion with event marketing widgets like chatbots, countdown timers and viral giveaways. 

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Tags: Event Marketing Tips

Top 13 Event Marketing Tips From Quora Experts (+ 2 Funny Ones)

Posted by Carsten Pleiser

Quora is a great place for event professionals to hang out. 

The social network helps you find answers to all things event marketing, event planning & event management in general. You can ask questions and people answer. Super simple! You can also use Quora to build out your personal brand. Yes, you can even generate new leads for your (events) business.

The downside? It takes some time to find the best questions on Quora you can contribute to. That's where this blog post can become handy. Why? 

Because we've curated the Top 13 Event Marketing Tips from Quora Experts for you, so you don't have to wade through Quora yourself.

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Tags: Event Marketing Tips

Event Marketing in 2018: An interview with Alisa Arakelian of Founders Alliance

Posted by Carsten Pleiser

At any given day in New York City or London, there are 200+ networking events on the single topic of entrepreneurship, tech & startups. 200 events that compete for eyeballs and attention. That’s each day, every day. Over the year, that’s over 73,000 events in one city alone.

With audiences maturing quickly on social media, evolving trends in digital marketing as well as brand new event technologies available, there is a lot of uncertainty amongst event marketers and event professionals.

We’ve asked Alisa Arakelian, Event Manager at Founders Alliance,  the leading network and community for Swedish entrepreneurs and startups, on the future of event marketing and what 2018 might look like.

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Tags: Event Marketing Tips, Expert Opinions

How to Use Scarcity in Event Marketing (Without Screwing It Up)

Posted by Carsten Pleiser

Interested in boosting your customer's desire to attend your event?

The psychology of scarcity, an interesting quirk in human behaviour, may hold the secret for you to achieving this. 

Creating scarcity in your event marketing can be a powerful tactic to increase your conversion for registrations.

But why is that? How can you and should you use it? What are the limitations?

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Tags: Event Marketing Tips

5 Reasons Personalized Event Marketing Will Get You More Attendees

Posted by Leonora Valvo

Do you always take a step back and put yourself in the customer's shoes when creating your event marketing campaigns?

Too often we are too focused on meeting deadlines, getting more attendees onto our seats & ticking things off our to-do lists. We have to many things on our plate in the lead-up to the event.

Frankly, it can be tempting to make as much of the process "one size fits all" as possible.

Don't worry, you're not alone. We've been there and done that.

In fact, a Hubspot survey revals, 43% of event attendees feel that events marketed to them are not relevant to their needs (Click to Tweet!)

While that may have been acceptable several years ago, your customers have become accustomed to a little more ‘you get me -- you really, really get me’ in their marketing.

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Tags: EventProf Interviews, Event Marketing Tips, Event Technology