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Event Mobile Apps 3.0

Posted by Leonora Valvo

By Leonora Valvo, Director, Swoogo

Reading bits and pieces of announcements, news alerts, etc about mobile apps today. Most are highlighting the tricks, tips and games offered to gain ‘mobile adoption’. I have for some time wondered if event organizers are really getting value out of this second difficult task of driving audience. After all, the most significant effort is on getting people to come to the event in the first place!

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Tags: Event Apps, Event Technology, Events, EventProf Interviews, Mobile Apps