Don't you love seeing your name in print, or being called by name? Of course you do! It's a special feeling and one that has been passed down across many generations. After all, who wants to be treated like a number?
Event Personalization is one of those 'trends' that have been floating around in our industry for years. In fact, even the Romans organizing events in the Colosseum had ways to personalize event marketing and enhance the overall experience of their events.