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Carsten Pleiser

Carsten Pleiser
Hi, I'm Carsten. I run content strategy & growth marketing here at Swoogo. I love writing about event technology, start-up marketing and entrepreneurship. Having been involved in the events industry for the past 10+ years, I feel I'm part of the family. In my spare time, you can find me surfing, golfing or lifting barbells. Please get in touch with me at cpleiser@swoogo.com
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Recent Posts

#EventProfs — Here's How to Master Content Writing on LinkedIn

Posted by Carsten Pleiser

It's time to grow your personal brand & event...

Over the past month, the Swoogo team interviewed some of the best corporate event marketers on how they use LinkedIn to promote their events online. 

The result?

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Tags: Event Marketing LinkedIn

Event Marketing On LinkedIn: It's Time To Get Personal

Posted by Carsten Pleiser

In the second part of our Event Marketing on LinkedIn Series, we sat down with Britta Schellenberg, the VP of Brand Marketing at Brightcove, to chat:

  • Starting your personal LinkedIn journey
  • Using Paid vs. Personal status updates
  • Examples of content that works for promoting the event
  • Why being authentic should be your single most-important focus when using LinkedIn as a channel

Britta shares her actionable insights & drops some really cool tips on event promotion via LinkedIn— the kind of content we all dig & ❤️

Sip some hot cocoa, lean back, and enjoy this delicious post.

(No time? Scroll down to skip to the video interview)

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Tags: Event Marketing LinkedIn

7 Things Your Boss Wants to Know about Event Registration Software

Posted by Carsten Pleiser

With thousands of resources, checklists, and reviews available online, choosing event registration software should be a walk in the park. 

In reality, your new event software has to be a perfect fit for your overall event marketing strategy— and finding the glass slipper for your event Cinderella isn't always an easy task, no matter how much time you've spent reading websites and reviews. 

When you factor in convincing your boss you've made the right choice for your company's overall goals and budget, it turns out picking your new software partner isn't as simple as it sounds (we know, we were bummed too).

The price is usually the biggest factor, but there are a few other key pieces of info your boss will probably need before signing off on your choice. We laid out a few questions they might hit you with so you can be prepared to defend your pick. 

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Tags: Event Registration Software

Event Marketing on LinkedIn: How to Grow An Event Series From Scratch

Posted by Carsten Pleiser

Growing an event series from scratch on LinkedIn with ZERO paid media budget sounds totally crazy, right? This case study proves it isn't.

Kicking off our first episode of "Event Marketing on LinkedIn," we interviewed Tim Queen, inbound marketing strategist and self-made founder and creator of VIVID TALKS.

We're taking a deep dive into how Tim uses LinkedIn as his go-to channel for growing his monthly networking event series and how he grows his LinkedIn following every day— to the 28,107 followers it has today.

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Tags: Event Marketing Tips, Event Marketing LinkedIn

9 Tech-Savvy Ways to Spend Leftover Event Budget

Posted by Carsten Pleiser

Got some leftover event budget to spend on more event tech? We have some seriously genius ideas to help you out (if we do say so ourselves).

Having money left to spend can feel too good to be true. Maybe you just saved a huge chunk by swapping your event software over to Swoogo (#shamelessplug), or maybe you got some extra cash to spend by saving on other big ticket items. No matter how you got it, here are some smart ways to spend that leftover event budget:

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Tags: Event Budget

12 Must-Ask Questions For Buying Event Registration Software

Posted by Carsten Pleiser

Your event registration software should be your best buddy, right?

When you're spending a lot of time with a product, it helps if it's your friend. Plus, if things turn stressful or hectic you want something by your side you can trust and rely on. 

Conversely, choosing the wrong registration partner can turn managing your event into your worst nightmare, like a knife-wielding Freddy Kruger invading your dreams while you sleep (Okay, maybe that's a little dramatic) (MAYBE).

When it comes to choosing your registration and event marketing partner, it can be hard to know exactly what to look for— especially if you're among the 10% of marketers who haven't used event registration software before (who are you? We're fascinated). 

Even if you're already using a software tool and are looking to make a change, you may not realize where your current product is falling short, and what you can look for in the next one. 

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Tags: Event Registration Software

6 Event Planning Questions Answered About The New US Sales Tax Rulings

Posted by Carsten Pleiser

New tax regulations? Didn't we just have this GDPR thing going on?

GDPR scared the event marketing world and now you're worried that another new regulation might impact the way you run your events? Don't be. The new regulation is brand new and we spent some time to find out everything there is to it so you don't have to. 

"But you are an event software company?"

Yes we are. In fact, we know Jack about the new US sales tax rulings and regulations. Sometimes, you need some experts in your life. And that's why we brought in Stephen Cummings, our own accountant, who runs Nomad Financial, a financial company dedicated to helping start-ups like Swoogo.

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Tags: Event Planning

How To Select Event Registration Software (Without All The BS)

Posted by Carsten Pleiser

Paper registration forms and hand-scribbled RSVPs sent via fax are so 1990, don't you think?

Not surprisingly, the most commonly used event technology among forward-thinking event professionals is event registration software. In fact, 85% of Eventprofs are using event registration software for their events according to a research from Event Manager Blog.

Read on to get a honest view on how to select a vendor you can feel comfortable enough around to binge-watch Netflix with. (or scroll down to the conclusion if you're short on time)

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Tags: Event Registration Software

Interview with #EventProfs Series - Elizabeth Glau

Posted by Carsten Pleiser

Elizabeth Glau is an experienced event professional turned product marketing manager at event tech startup Sciensio. She is passionate about event experiences that create strong emotional connections.  She designs events that integrate the participants' whole selves. In episode #4 of our #EventProfs series, Elizabeth talks about human centered event design, AI chatbots & attendee engagement.

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Tags: EventProf Interviews, Event Engagement, AI, Event Chatbots

Event Personalization: 5 Ways How Swoogo Can Help

Posted by Carsten Pleiser
Netflix and Amazon are raising the bar when it comes to personalized marketing. 
 
"Jeff, You Might Also Like..."  suggestions and hyper-targeted email marketing campaigns are increasing the brand experience for everyone. And y our event attendees are expecting nothing less when they encounter your brand at your event. 
 
"Okay...I get this!" Everyone is talking about event personalization. Tell me more on how to actually do it...!
 
In our recent article on why personalized event marketing will get you more attendees we just covered some of the basics. Today, we'll show you how to actually do it, so read on:
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Tags: Event Personalization, Event Technology